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Consumer Behavior
Summary
Social media marketing is one of the most important marketing channels in today's consumer market. It's important to be strategic when choosing where you post, why you post, and what you post. The posts you create should resonate with your audience & bring a call to action that boosts visibility & customer loyalty.
I chose Fenty Beauty to create content for due to the popularity of the brand, their success, and the target audience that it speaks to. Rihanna is an excellent example of a successful business owners because she has several companies and still manages to grow her businesses continuously.
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