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International
Marketing
Summary
Understanding consumers and how they think is a great way for marketers to know their audience. Keeping up with trends, changes in the market, and how society may react to our content is an important consideration for any marketer.
I created a mockup of a podcast episode that summarized a Ted Talk by Verlia Hoeks. I explain the importance of understanding cultural differences when it comes to how we communicate with our audience & do business outside of our own comfort zone. This was a great learning experience and it taught me a lot.
The international marketing products and services video focused on the understanding that doing business internationally involves a lot of research. It's important to analyze the culture and social norms in other areas. Adaptability and mutual respect is crucial in maintaining relationships when doing business overseas.
I had fun creating this mind map of how international economic development is an important subject to study when attempting to do business elsewhere. There are a lot of legalities, different supply chain processes, and understanding alliances and trade agreements between parties is extremely important.
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